Having originally studied mathematics, Gideon Koppel was a postgraduate student at the Slade School of Fine Art in the Experimental Media Studio. His prolific work as a film maker is exhibited in a wide variety of formats: from the film installation for fashion label Comme des Garcons seen at the Florence Biennale... to the controversial and never broadcast BBC Wales film Ooh la la and the art of dressing up which explores the psychopathology of celebrity. Gideon is an award-winning director of film commercials; a faculty member at the University of London and teaches with Theodore Zeldin at l’École des Hautes Études Commerciales (HEC), Paris.